Google Cloud’s world channel chief Kevin Ichhpurani takes a deep dive with CRN concerning the cloud big’s “transformation cloud” technique, spearheaded by companions, to win extra cloud market share.
Google Cloud is useless set on successful extra channel mindshare and driving cloud gross sales via its “secret sauce” method to partnering that’s remodeling clients, says world channel chief Kevin Ichhpurani.
“That is the ticket to changing into the next worth supplier. That is the ticket to incomes excessive margin providers,” stated Ichhpurani (pictured), company vice chairman of International Ecosystem and Channels at Google Cloud, in an interview with CRN. “As a result of while you’re driving this sort of influence, the greenback quantities you cost to your providers and the margins are a lot larger.”
The roughly $24 billion cloud big has created a series community, dubbed the Cortex Business Worth Community, that brings collectively all sorts of expertise and software program corporations alongside channel partners of all styles and sizes.
Working all collectively, they ship what Ichhpurani calls “transformation cloud,” which goals to resolve clients’ largest ache factors whereas additionally remodeling their enterprise.
“The key sauce is we’re the transformation cloud for the trade,” Ichhpurani stated. “And that’s the reason companions are flocking to us proper now.”
Ichhpurani: This Is ‘The place The Puck Is Going’
Mountain View, Calif.-based Google Cloud generated almost $6.3 billion in income for its second quarter 2022, representing year-over-year development of 36 %.
In its first quarter, the corporate generated $5.82 billion in complete gross sales, up 44 % yr over yr.
Ichhpurani attributes Google Cloud gross sales momentum to the corporate’s innovation and ecosystem of Google partners serving to clients rework their enterprise, reminiscent of by higher leveraging knowledge analytics and synthetic intelligence (AI).
“For those who have a look at what clients are doing at present, they’re utilizing analytics and AI to vary their enterprise course of or invent a brand new enterprise mannequin,” stated Ichhpurani.
“They’re not simply shifting VMs to the cloud, however they’re modernizing these functions to help a brand new enterprise course of,” he stated. “Information and AI and app modernization are the place the puck goes—and it’s the candy spots of Google Cloud.”
In an interview with CRN, Ichhpurani takes a deep dive into Google Cloud’s distinctive channel technique and market imaginative and prescient to win cloud market share by way of companions, in addition to alternatives forward with Mandiant.
Mark Haranas is an assistant information editor and longtime journalist now masking cloud, multicloud, software program, SaaS and channel companions at CRN. He speaks with world-renown CEOs and IT specialists in addition to masking breaking information and stay occasions whereas additionally managing a number of CRN reporters. He may be reached at [email protected].