world information
Channel programs News
C.J. Fairfield
“It’s not like we’re simply beginning this journey,” mentioned Bay. “We made an actual firm funding each organically and thru acquisition to set that basis to assist us speed up what we’re going to do with Xvantage.”

With a $550 million funding to put the muse for the Xvantage digital experience platform, Ingram Micro is ready to speed up the way it does enterprise and produce extra worth to its companions.
Xvantage is a personalized platform that makes use of automation intelligence and machine studying to assist companions carry out a large number of duties for workers and prospects, akin to order and standing monitoring and customer support.
“It’s not like we’re simply beginning this journey,” mentioned Ingram Micro CEO Paul Bay. “We made an actual firm funding each organically and thru acquisition to set that basis to assist us speed up what we’re going to do with Xvantage.”
Ingram Micro’s trove of buyer knowledge and the way the distributor makes use of it’s a “differentiator for us in the present day,” he mentioned.
“However I might inform you it’s going to be a game-changer for us tomorrow,” he mentioned. “We’re right here, and we’re that enterprise behind the model.”
Bay spoke with CRN for an unique interview to speak concerning the Xvantage platform, the availability chain, the distributor’s tradition and extra.
Edited excerpts of the dialog observe.
CJ Fairfield
CJ Fairfield is an affiliate editor at CRN protecting resolution suppliers, MSPs and distributors. Previous to becoming a member of CRN, she labored at every day newspapers, together with The Press of Atlantic Metropolis in New Jersey and The Frederick Information-Submit in Maryland. She will be reached at [email protected].